Data Science, Python, Bash, MySQL, API integration, Database Management, Analytics, Statistics, HTML, CSS, Google Analytics, Google AdWords, Bing, SAS, C++, Excel
bRealTime (November 2016 – Present)
Director of Innovation
Developing cutting edge online advertising technology and analytics to provide higher publisher yields and a better user experience.
Likes4Lives (September 2015 – Present)
Founder of Likes4Lives, a 501c3 non-profit aimed at suicide prevention through the use of social media and shared stories. Developing new, automated outreach systems to proactively prevent suicides and share resources.
CPXi (August 2013 – October 2016)
Director of Media Buying
Managing millions of dollars worth of native advertising campaigns for various owned and operated websites, optimizing the cost to volume ratio for maximum profit. Generating an average of $12,000 profit per day, with some days reaching over $100,000 in profit. Directing a team of media buyers to efficiently utilize skills and resources. Led the team to adopt new reporting systems, which saved overhead costs. Developed innovative buying strategies that helped maintain daily profits despite increased competition. Specialized in native advertising through networks such as Taboola, Outbrain, Revcontent, and Yahoo Gemini, while also utilizing social advertising through Facebook and Twitter.
FSC Interactive (February 2013 – July 2013)
Paid Search Account Executive
Optimization of online paid advertisement campaigns through the analysis of data. Managed dozens of accounts for companies around the United States. Ensured campaign performance met or surpassed client goals. Specialized in paid search and display advertising through Google and Bing networks.
DigDeep Analytics (January 2012 – March 2016)
Assisted in everything from the design of our models, to the handling and analysis of data, to the development of new business opportunities. Helped develop a program for fetching Twitter data that could be used to gain useful market insights for various business tactics.
University of New Orleans (August 2011 – December 2012)
Masters in Statistics (3.5 GPA)
Courses included Graph Theory, Linear Statistical Models, Multivariate Statistical Analysis, Sampling Theory, Categorical Data Analysis, Introduction to Regression Analysis, Financial Math I & II, Mathematical Statistics I & II, and Analysis of Variance and Experimental Design.
Delta State University (August 2006 – May 2011)
Bachelor of Science in Mathematics (3.5 GPA)
Developed new recursive formulas for finding square-triangular numbers.
Bachelor of Science in Interdisciplinary Studies – Music and Recording (3.3 GPA)
Capstone project involved designing, developing, and implementing a Physics of Sound course, curriculum, and lab that is now taught at Delta State University.